The Business Litigation Blog

Instagram Changes Privacy Laws

Until recently, many were unaware that Facebook purchased Instagram in 2012 for $1 billion. The move came as a result of the social networking site leaping into the mobile space. Now, with suggested plans to incorporate advertisements into Instagram, the privacy policy and terms of service of the popular photo-sharing site were recently updated, and it’s causing a major uproar by users. With celebrity users like Kim Kardashian, Anderson Cooper and Jonah Hill threatening to boycott, Instagram responded by slightly modifying the terms of service again. But the modifications don’t really address the concerns over privacy and control of personal data.

These changes will go into effect January 19, 2013 and apply to about 100 million users. Here’s a brief overview of the changes.

  1. Instagram can share information about its users with Facebook and outside affiliates and advertisers. The suggestion here is that by syncing the information between the two groups, advertisers will have more access to personal info; allowing them to better target ads.

  2. Instagram can sell your photos without compensation to you, and you just might appear in an ad itself. In the initial changes, stated: “You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

  3. Advertisements might not be labeled as such. The site states, “You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.”

  4. These terms and services apply to minors.

If you want out, you need to delete your account. Do these new terms of service concern you?

Click the link to view our last blog post: A Year in Review of Our Chicago Law Firm or check back next week for more business litigation tips. For more on privacy concerns, click here or call (312) 223-1699 to speak with one of our Chicago litigation attorneys.


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